In this conversation, Ines Larrea discusses the importance of demonstrating market interest to attract investors. She emphasizes that founders need to focus on proving their product's demand in the market to secure funding. The discussion highlights the relationship between client interest and investor confidence, illustrating how a strong market presence can lead to successful fundraising.

Takeaways

If you have interest from the market, you shouldn't have issues to raise.
Investors want to de-risk their investments.
Founders need to think about proving market interest.
Interest from clients leads to interest from investors.
Demonstrating growth potential is key for attracting investment.
Market demand is crucial for securing funding.
Investors look for low-risk opportunities.
Proving product viability is essential for founders.
Understanding investor psychology can aid in fundraising.
Building a strong market presence is vital for success.